The Stagers Stole My Curtains!

The Stagers Stole My Curtains!

Ok, so not actually.  They didn’t steal the curtains, but they did take them down.  Do they know how long it took me to choose window coverings for all those rooms? Actually, this is a normal scenario when having a home staged professionally, and it’s no accident. ...
The Psychology of Home Staging

The Psychology of Home Staging

When It comes to the psychology of home staging, it’s not much different from how professional marketers use emotions to sell products and services.  Let’s face it; we all have emotions and desires. We want to feel good and feel good about ourselves. Commercials...
7 Steps To Stage Your Home To Sell

7 Steps To Stage Your Home To Sell

So, you’ve decided to sell your home and are asking yourself…where do I start?! Let’s start with putting on “buyer’s eyes.”  A buyer will typically begin their search by looking at pictures on-line.  To best prepare your home to...
Three Basic Design Principles of Home Staging

Three Basic Design Principles of Home Staging

Home Staging is a creative science. It takes a technical understanding of design geometry, color and texture blending, of homebuyer psychology, and experience among other things. A properly staged vacant, occupied, or model home heightens the potential buyer’s...